Raptor Aid was born from one person's passion for Raptors and the urgent need for their protection and conservation. The charity's brand was not getting results, and needed professionalising.
Our Objective: "Further develop and communicate the impacts of a Raptor Aid grant scheme. Develop the site and brand to educate, enthuse and advocate for conservation of birds of prey.”
We redesigned the Raptor Aid brand to have more impact and clarity. The website was rebuilt on a platform that allowed easy maintenance by Raptor Aid, structured content in a clear and expert manner and built the membership base. Raptor Aid memberships now enable a global annual grant scheme to fund Raptor Conservation. The project created real impact and positive change.
