The Problem: A disjointed brand with competing strategies resulting in a diluted brand message, and confused creative execution.
Objectives: Clarify and develop the brand strategy to provide clear guidance and messaging. Develop a strong creative strategy that positions the brand in the market and provides guidance for design and photography. Design the website and brand assets to match the positioning and make sales.
Our Solution: We developed a brand strategy that the founder was comfortable with and positioned the brand effectively in the market. We then crafted a creative strategy to reinforce the brand across every touchpoint and make content creation efficient. The site was redesigned to maximise conversions and refinforce the techinical ability of the products.
