The problem: The European Outdoor Group (EOG) struggled to build brand consistency across all channels due to the wide ranging nature of their work, as well as the number of people involved in asset development. The result was a subtle and generic approach that didn't effectively communicate the professionalism and dynamism of the EOG.
Our Objectives: Increase the effacacy of the brand across all things digital, make the brand easy to use and build consistency across all touchpoints.
Our Solution: Strategically align the EOG to become more relevant to brands and retailers though consistency of brand and clearer communications. Working with the internal team, we aligned brand and creative strategy to create a more inclusive and unique approach to branding in the outdoor business sector. This has resulted in much more effective member communications and a brand platform built for growth.
