The Association of Mountaineering Instructors was struggling to effectively communicate because of the lack of marketing channels, this was giving poor value to members and making marketing efforts ineffective.
Our Objectives: "Raise the profile of AMI, with the aim of explaining to the general public what an instructor is, the significance of the qualifications, and how - and who - to hire for training. Promote AMI as a valuble organisation to join for those with the appropriate qualifications."
The solution: Through development of a comprehensive website that effectively communicates the meaning of AMI membership, value of AMI members, and why their members are experts in their field. Working closely with their development officer, we designed and developed an effective solution that has grown AMI membership numbers and provided more value to membership.
